Pay-per-click (PPC) is a form of online advertising where advertisers are charged each time one of their ads is clicked. PPC is a highly effective way to target your audience through bidding on relevant keywords for your business, supercharging your brand’s exposure, driving traffic to your website, and generating sales and leads. We create highly impactful paid search campaigns that understand your business objectives and industry.
To create a successful PPC campaign we combine data and creativity to create ad strategies that are tailored specifically to your goals and audience to generate positive returns. Our skilled team of paid search practitioners are well versed in the successful management of PPC campaigns from robust budget planning to executing profitable ad strategies. Our team is Google Ads and Microsoft Ads certified and our agency is a Google Partner.
When investing in PPC, you need an agency that focuses on the profitability of campaigns and your commercials. We take a data-driven approach to PPC to lead our decision making and optimise your campaigns on facts rather than feelings. With our Google Partner status, we also have access to the latest advice and demos of new technology direct from Google to provide further support to your campaigns.
If you’re ready to discuss a new PPC campaign or hand over management of an existing account to an expert PPC agency, get in touch here today.
If you want to reach customers across Google and Bing with targeted PPC advertising, then we can help. Our paid media experts take a complete look at what you want to achieve and create a bespoke campaign around your objectives.
We can help you to identify your target audience and how they search for your products and services online, ensuring that your ads are shown in the right place at the right time. We work to deliver well optimized campaigns that generate a positive return on your ad spend and increase your brand’s visibility and profitability.
To complement your PPC campaign and drive more awareness of your brand and traffic to your website then you should consider incorporating a display advertising campaign into your channel mix.
Our paid media team works with our in-house creatives to develop effective display ads that match your brand and deliver unique messaging that gets users clicking. We research your audience to develop targeting strategies that ensure your message is delivered to the most relevant users at the right time.
The highly effective display ads that we create are seen across the web and help our clients attract new visitors to their sites and convert them into paying customers.
A user who has visited your website and not converted isn’t a lost cause. Remarketing campaigns can convert previous website visitors into customers by leveraging their existing interest in your product or service.
We build targeted remarketing campaigns that are hard to pass over by combining website users and customer lists to create considered audiences to serve your ads to. The path to conversion is never straightforward but by covering all of the touch points in the user journey you’re more likely to be successful.
If you run an e-commerce website, then Google Shopping should be one of the most important aspects of your PPC strategy. Google Shopping Ads allow e-commerce businesses to deliver image led ads that display their products directly in the search results.
If you’re not already running Google Shopping Ads then we can help get you started by optimizing your product feed for Google Merchant Centre and devise effective strategies based on your business goals and objectives, before creating campaigns that drive revenue.
We know what goes into creating and managing effective Google Shopping campaigns. Our strategies, along with our integrated approach to working and Google Partner status ensure that you get the best return for your ad spend.
The tigerbond approach to PPC revolves around your objectives and delivering you the most efficient PPC campaign for your budget that generates a positive return on your ad spend. We constantly evolve our methods and strategy to ensure that you stay ahead of the competition in the competitive paid search landscape.
When it comes to making decisions related to profit and loss, we prefer to be led by the data. Our approach to PPC aligns performance data with your business insights to ensure that our account optimizations are always in line with your objectives.
Starting from the beginning of a campaign we can take a deep dive into the performance of your current PPC activity to discover what’s working well, what needs to be improved and where the untapped opportunities lie.
We can analyze your audiences to understand whether you are targeting them effectively and add new tactics to your paid media strategy to ensure that you’re front of mind wherever they are in the user journey.
Our blended approach to paid media that incorporates PPC, display and remarketing helps to deliver a full-funnel strategy that is essential to ensuring that your customers see your ads at every stage of their journey. This approach ensures long-term, sustainable returns through combining a consistent level of awareness advertising with lower-funnel sales driven activity.
From generating awareness with new users to attracting potential customers back to your site with remarketing and driving conversions with targeted sales led PPC campaigns, we create 360-degree paid search campaigns that nurture and grow your brand in the digital landscape.
Because customer acquisition is not a linear journey, we recommend a cross-channel integrated approach that maximises your brand’s presence across the complex search landscape and delivers the best possible return for your digital marketing investment.
Our in-house PPC experts work across the agency with SEO, PR, web development and design teams in a collaborative approach that uses your budget more effectively to produce impactful campaigns that understand your business and your audience.
Discover our search engine optimisation services ranging from on-site, off-site and link building activities which can maximise your search engine visibility.
Paid social media advertising offers highly comprehensive audience targeting options for your brand, utilising creative visuals will allow you to benefit from improved reach, engagements and website traffic.