VICTORIA BC (Songhees, Esquimalt and W̱SÁNEĆ territories) | August 11, 2025 – This week, Canada's sex-positive hotel brand, Hotel Zed, opens The Love Nest, their swanky new specialty room intentionally designed for sex. A retro-inspired sensual escape at their Victoria location, The Love Nest welcomes all rebels in all relationships looking to achieve connection or expand on their sexual wellness journey.
“This is truly a passion project for me,” says Mandy Farmer, CEO of Hotel Zed. “Good sex can reduce stress, improve sleep and boost confidence. I’m honoured to have created an empowering destination that celebrates intimacy and exploration.”
Since opening their doors in 2014, Hotel Zed has been pushing the envelope on sex-positivity in the hotel industry with their Valentine’s Day Nooner campaigns, including 2025’s Love and Learn promotion. With the launch of the new Love Nest, they are taking it even further--encouraging guests to have open conversations and explore their desires without shame.
To ensure guests have the tools and resources to break out of their comfort zones, Hotel Zed has created a space that encourages exploration across every surface, while providing a library of resources to help inspire guests on their sexual journey. Specially designed features and furniture such as a Playpen Sofa, a Tantric Chaise, a dancing pole and custom grab-bar headboard offer functionality while the room itself is lavishly adorned with mood-setting retro-inspired décor and lighting that evokes the thrill of a speakeasy.
Guests also have access to Love Nest Necessities kits-- containing premium lubricant and toys—curated by BC-Based, female-owned Intimate Wellbeing. These unique, inclusive kits are available Love Nest guests to purchase, because every unforgettable night needs the right essentials.
For those looking for extra guidance to enhance their sexual journey, private coaching sessions will be available for booking with Certified Somatic Sex Educator Maxine Fischer. Guided sessions tailored for The Love Nest experience include (Design Your Desire, Conscious Kinks and Erotic Play,), and a special three-session journey (The Love Nest Immersion) for a deeper arc of connection, play, and post-experience integration with your stay. Sessions are available online or in-person in Victoria. “Working with community experts in the sexual wellness space turns The Love Nest from a room to a sex-positive, immersive experience that can radically enrich our guests' lives” says Farmer.
Hotel Zed recognizes that conversations of sex and consent go hand-in-hand. Hotel Zed’s initiatives are grounded in consent, education, and respect for all individuals. Hotel Zed is a long-term supporter of Good Night Out, a non-profit focused on sexual violence prevention to support their mission in promoting consent culture in hospitality, nightlife and entertainment.
Hotel Zed Victoria’s Love Nest is available to book now! More information and booking is available on the website at hotelzed.com/lovenest
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About Hotel Zed
Hotel Zed is the BC-based hotel chain that rebels against the ordinary with boredom-free properties filled with vintage treasures, swanky throwbacks and all the comforts of home. (If your home was weird!) With three hotels in Victoria, Kelowna and Tofino, Hotel Zed is nationally acclaimed for their loving workplace culture, and that love ripples out to their guests and communities.
As the first hospitality chain to have all its locations Rainbow Registered by Canada’s LGBT+ Chamber of Commerce (CGLCC), Hotel Zed is relentlessly inclusive and devoted to creating safe spaces. As sex positivity advocates, they support Good Night Out – a local not-for-profit focused on reducing sexual violence in nightlife and hospitality sectors. Their recent donation matching campaign with Good Night Out helped raise over $25,000 for the organization’s important work.
Media Contacts:
Juliana Martine | tartanbond
(604) 351-3623 | Juliana.martine@tartanbond.com
Masami Teramachi | tartanbond
(250) 216-0900 | Masami.Teramachi@tartanbond.com
