The Challenge
Following its September 2024 opening, Mystic needed to quickly build credibility in a highly competitive culinary landscape. The restaurant sought to establish its presence, elevate its chef, and earn recognition on top culinary award platforms—such as Canada’s 100 Best and The World’s 50 Best—within a tight timeline.
Our Response
We supported Mystic with targeted award submissions and identified additional accolades and speaking opportunities to elevate the restaurant and its chef within the national and international culinary community.
Impact
- Earned Media
We engaged top-tier media and culinary influencers across Canada and the U.S., inviting them to experience Mystic firsthand. Strategic outreach included past Canada’s 100 Best contributors and food & beverage influencers, with the goal of spreading word-of-mouth and securing high-impact editorial coverage and early consideration for 2025 rankings. - Brand Awareness
Our efforts elevated awareness of Mystic’s distinctive culinary vision and acclaimed team. We spotlighted the restaurant’s three unique culinary approaches, bridging tradition and innovation, while also profiling the beverage program to strengthen the overall narrative and guest experience. - Research & Positioning
We identified future-facing opportunities for Mystic, including speaking engagements and award submissions aligned with the brand’s vision. Key platforms such as the Terroir Symposium were identified to support long-term visibility and industry recognition.
