The Challenge
RED Mountain Homes needed to build awareness and generate high-quality leads for the pre-sale launch of its new developments, The Glades and The Daly. At the same time, the challenge was to position RED Mountain Homes as more than a traditional ski-resort development—showcasing it as a year-round neighbourhood rooted in Rossland’s culture and offering a genuine sense of belonging.
Our Response
Tartanbond developed a strategic communications and marketing approach to introduce The Glades and The Daly to the market. We crafted a positioning narrative that emphasized community, year-round living, and the authentic Rossland lifestyle, setting RED Mountain Homes apart from typical resort developments. Through targeted outreach, cohesive messaging, and storytelling that highlighted lifestyle and place, we helped build awareness, strengthen brand perception, and support lead generation for the pre-sale launch.
Impact
Tartanbond’s integrated approach significantly elevated awareness of RED Mountain Homes’ new developments, The Glades and The Daly. Through a coordinated media relations program—including proactive and reactive pitching, media visits, and press support—we secured 12 top-tier placements in major Canadian outlets such as the Vancouver Sun and National Post. Complementing this earned media success, our social media strategy, launch content, and targeted digital advertising further amplified visibility, strengthened brand positioning, and supported lead generation for pre-sales. Together, these efforts helped position RED Mountain Homes as a distinctive, year-round community with a strong sense of belonging rooted in Rossland’s lifestyle.
Tartanbond supported and consulted on a handful of marketing initiatives, including:
- Strategy, set up and management of RED Mountain Homes’ Facebook and Instagram channels
- Shifted public perception and corrected misinformation through education and community engagement
- Community management of social channels
- Strategy and management of Google and Meta ad campaigns
- Advisement on OOH advertising
- Website landing page consulting
