The Challenge
The Huu-ay-aht First Nation Group of Businesses needed to strengthen their digital ecosystem to better support Visit Bamfield and related tourism operations. Key challenges included refining target audiences, improving organic search performance to reduce reliance on paid advertising, and elevating regional brand awareness. Additionally, they needed more effective communication tools and pathways to engage Pachena Bay Campground guests and build clarity across all visitor touchpoints.
Our Response
Tartanbond developed a strategic digital and marketing approach to address Huu-ay-aht’s goals. We refined audience segmentation and optimized the Visit Bamfield website for stronger organic visibility and search performance. We also created recommendations to enhance brand positioning, strengthen regional awareness, and improve guest communication for Pachena Bay Campground. Through targeted digital strategy, content recommendations, and a more cohesive brand direction, we helped build a clearer, more effective digital presence for Huu-ay-aht’s tourism offerings.
Impact
Tartanbond implemented a comprehensive digital strategy tailored to HFN Group of Businesses. For Pachena Bay Campground, we developed and executed a strategic email marketing campaign, including a drip campaign to nurture leads and encourage bookings. We conducted a full SEO audit for Visit Bamfield, Hacas Inn, and Pachena Bay Campground, delivering keyword mapping, landing page copy recommendations, and website optimization strategies. Additionally, we integrated booking platforms such as Cloudbeds and Campspot to streamline reservations and improve the user experience.
Through these initiatives, Tartanbond strengthened the online visibility of HFN’s tourism and hospitality businesses, driving sustainable growth while honouring the heritage and vision of the Huu-ay-aht First Nation.
