The Challenge
The client was preparing to launch a new lakeside RV resort on Alexander First Nation and needed to build a complete brand from the ground up. This included creating a distinct brand identity, defining a clear brand strategy, and developing an integrated marketing and communications plan to support the resort’s market entry and upcoming product launch.
Our Response
Tartanbond developed a comprehensive foundation for the resort’s launch by conducting market research, analyzing audience and industry data, and shaping clear strategic insights. We translated these findings into a creative brand direction and produced a full suite of brand materials, culminating in an integrated marketing and communications plan designed to guide the resort’s successful entry into the market.
Impact
We worked closely with the client and developed the Kipohtakaw Lakeside Resort and Camp brand strategy based on the vision of the Alexander First Nations. Our team of in-house graphic designers, website developers and integrated marketing specialists created a fresh suite of corresponding on-brand assets.
We also developed an integrated marketing plan, teaser website, newsletter templates, marketing collateral, full branding deck, including a social media style guide. Our team facilitated a content shoot with the client during an intimate Pow-Wow event to capture assets for future collaboration for the product launch.
