The Challenge
Craft a refreshed brand identity, strategy and communication plan to raise awareness of the Greater Victoria Police Foundation brand and impact in the community. The aim was to build brand objectives, a new mission and a guiding vision for the foundation to support positive programs and mentorship in the community.
Our Response
Focusing on building a brand strategy that supports positive mentorship, building citizenship skills and relationships with members of the regional police services, we developed a new ‘look’ including an integrated communications plan for the foundation.
Impact
The new brand identity will be used across multiple stakeholders in the regional district to raising awareness for leadership programs in the community.
Through a collaborative and team-oriented approach, the police agencies serving the Oak Bay, Saanich, Central Saanich, Esquimalt and Victoria communities unite their assets, expertise, and resources to foster the development of youth as influential members of society.
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