The Challenge
Calgary Farmers’ Market contracted Tartanbond to support with their second location grand opening, the Calgary Farmers’ Market West (CFM West). Tartanbond managed the project with the goal of garnering regional media coverage, executed a grand opening media/VIP event, launched an awareness campaign with regional influencers, supported with Ribbon Cutting Ceremony (inclusive of securing an Elder and dancer for cultural sharing), invited key community stakeholders and media coverage on-site.
Our Response
The Tartanbond team worked closely with the CFM
internal team to support with communication efforts and event logistics.
Impact
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Planned, coordinated and managed day-of media and influencer grand opening event
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Coordinated content capture logistics with targeted media during and after the events
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Consulted on Indigenous relations best practices
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Collaborated with CFM to design and create an on-brand digital invitation for launch
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Drafted, distributed and managed opening press releases and media advisory (camera call), pitched local and national media and influencers and hosted during grand-opening event
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Researched, audited, analyzed and strategized social media initiatives and developed a fulsome social media strategy
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