The Challenge
Although ATTA was well-known for hosting high-profile events that connect destinations, operators, buyers, and media, its broader leadership in sustainable tourism, policy advocacy, and global community-building was less recognized. With members in nearly 100 countries and initiatives spanning conservation, climate action, and alignment with the UN Sustainable Development Goals, ATTA engaged Tartanbond to develop and execute a strategic communications plan to elevate its global voice.
Our Response
Tartanbond developed a strategic communications plan that amplified ATTA’s voice through targeted messaging, thought-leadership development, media positioning, and integrated storytelling across channels. This approach strengthened recognition of ATTA’s impact in conservation, climate action, and community-building, and positioned the organization as the leading authority in responsible adventure travel—not just an event organizer.
Impact
Tartanbond rolled out a comprehensive communications strategy, including:
- High-impact content creation
- Thought leadership development
- Proactive and reactive earned media outreach
This approach focused on timely, relevant storytelling and strategic media engagement.
ATTA’s enhanced media visibility led to increased interview and commentary requests, with CEO Shannon Stowell regularly featured as an expert source in global adventure travel conversations.
