The Challenge
Indigenous Tourism Alberta (ITA) was looking for fresh insights and creative input on strategy, while looking for an extra set of hands to publish social content. The goal of the Reels project was to find a budget-friendly option for content creation, using influencers as a guide to sharing ITA members’ stories.
Impact
As the existing agency of record for ITA, Tartanbond was engaged to support with content strategy, publishing and reporting.
Additionally, Tartanbond has been managing a Reels project engaging content creators and influencers to
develop Reels for use on ITAs social channels.
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