The Challenge
Tartanbond was tasked in 2020 to add a new creative twist to Hotel Zed’s Nooner promotion that runs on Valentine’s Day. Traditionally, the promotion would offer a “nooner” experience for you to gift your loved one instead of flowers or chocolate.
Our Response
For February 2021, Tartanbond added a twist, which resulted in the Nooner Baby Maker. The promotion was to have a “nooner” at any Hotel Zed location, and if you welcome a baby into your family, nine months later, you get a free Valentine’s Day Stay at Hotel Zed for the next 18 years.
Impact
- Media coverage in national and international outlets
- CNN
- People Magazine
- Lonely Planet
- SNL
- TMZ
- International Coverage – United Kingdom, New Zealand, India, Spain, Germany
and more - Nooner bookings doubled from 2019, resulting in the greatest number of Nooner bookings since the campaign was launched in 2014.
