The Challenge
Concert Properties needed to strengthen its national presence and be recognized not only as a leading Canadian developer, but also as an industry thought leader and champion of sustainable, people-first communities. At the same time, the organization sought to elevate overall brand visibility across the country—amplifying awareness of both Concert Properties and Concert Infrastructure—while showcasing the depth of its partnerships, vendor network, and long-term impact on communities.
Our Response
Concert Properties needed to strengthen its national presence and be recognized not only as a leading Canadian developer, but also as an industry thought leader and champion of sustainable, people-first communities. At the same time, the organization sought to elevate overall brand visibility across the country—amplifying awareness of both Concert Properties and Concert Infrastructure—while showcasing the depth of its partnerships, vendor network, and long-term impact on communities.
Impact
- Strategic Storytelling
Over the years, we showcased leadership announcements, major projects, and initiatives, while creating thought leadership opportunities for Concert Infrastructure. - Integrated Communications
Our cross-channel strategy ensured consistency across media relations and social media, enabling strong content amplification and audience engagement. - Media Results
In 2024, media outreach secured 39 placements with 100% key message alignment. Notably, 59% of stories featured a Concert Properties spokesperson. - Digital Activities
Tartanbond provided strategic guidance on organic social content, including monthly performance insights, social listening support, and direction on emerging trends and issues. Delivered five evergreen posts monthly as part of ongoing content development.
