The Challenge
Tartanbond was contracted by Jordan Tourism Board of North America (JTBNA) to begin optimizing its website and blog. The objective was to streamline JTBNA's navigation structure and sitemap to improve overall site navigation and address the duplicate content issues and page errors identified from the website audit.
Our Response
An SEO checklist was developed as a resource for the JTBNA content team to support with best practices as they create/add new website content to ensure technical errors are not reintroduced into the website in the future.
Impact
By fixing 770 existing page errors, implementing proper redirects, optimizing speeds, consolidating subscription options and introducing a new streamlined navigation structure and menu design, the team boosted JTBNA’s technical website score significantly – soaring from 76% to 99%. Efforts also included adding appropriate H1 tags to blog pages, fixing 1,578 duplicate content issues and cleaning up multiple generations of inter-dependent CSS theme files.
Completion of phase 1 paves the way for enhanced user engagement and site performance and the client is keen to explore an additional project scope for Phase 2 which will address content optimizations and redesigns of individual landing pages.
Embark on your technical SEO journey with Tartanbond.
