The Challenge
Westin Harbour Castle’s social channels were no longer reflecting the brand’s identity or core Westin pillars, and the hotel lacked clarity around who its organic audience was without paid support. The challenge was to reposition the social presence, refresh the content approach, and ensure the channels clearly communicated a consistent and authentic Westin Harbour Castle brand experience.
Our Response
Tartanbond developed a refreshed social media strategy to realign Westin Harbour Castle’s channels with the core Westin brand pillars. We completed an audience and content analysis, refined the visual and messaging direction, and created a cohesive content plan to strengthen brand consistency across platforms. Through elevated creative, curated storytelling, and a clear organic-first approach, we repositioned WHC’s social presence to better reflect the property’s identity and meaningfully engage its audience.
Impact
Tartanbond strengthened Westin Harbour Castle’s social presence by realigning content with core brand pillars and clearly communicating its appeal to both families and business travellers. The refreshed storytelling, visual consistency, and targeted content direction created a more cohesive and audience-focused social identity. Although social strategy shifts typically take months to show results, early feedback from partners highlighted noticeable improvements in brand alignment and overall content quality.
