The Challenge
The newly opened Residence Inn by Marriott Calgary Downtown/Beltline District needed to build awareness and establish itself as a go-to destination for business travellers, leisure guests, and Alberta staycationers. The challenge was to introduce the hotel to the market, generate strong visibility in a competitive hospitality landscape, and attract potential guests through compelling storytelling and strategic media engagement.
Our Response
Tartanbond leveraged the power of storytelling to introduce Residence Inn Calgary Downtown/Beltline District to key audiences. We developed and executed a strategic media outreach plan, securing coverage through traditional media, travel writers, and influencers to highlight the hotel’s offerings and prime location. To amplify visibility, we also planned and delivered a launch event that showcased the property and engaged local stakeholders. Through targeted pitching, curated experiences, and consistent content efforts, we strengthened market awareness and drove interest and potential guest conversions.
Impact
Through a combination of hosted media stays, influencer partnerships, strategic collaborations, social content development, and a high-profile Grand Opening event, tartanbond significantly increased awareness of the Residence Inn Calgary Downtown/Beltline District. Our efforts introduced the property to regional and national audiences, established its presence in Calgary’s hospitality landscape, and drove meaningful visibility among travellers and industry partners.
