Attracting attention for your brand or organization begins with a robust content marketing strategy. But even the best content can sometimes get lost if you don’t have the right strategy behind it.
As an integrated content marketing agency, we are uniquely placed to deliver a commercially focused strategy that will cover every base from implementation to evaluation. We take a holistic approach to content marketing that always begins with smart insights and real data. Creative, colourful and engaging content is only valuable if it’s seen by the right people, at the right time in all the right places. So we ensure that we are armed with the analysis, facts, trends and customer behaviours that, combined with digital innovation, powerful storytelling and clever creative, will deliver results.
As consumers, we are flooded with content from multiple sources day and night. While the creation of regular content is essential, mundane messaging and substandard creative just won’t cut it. Audiences need to be instantly impressed and as search engines grow increasingly sophisticated, they have the same needs, favouring high-quality, search-friendly content.
While your content needs to perform technically it doesn’t mean you have to sacrifice on creative delivery. Storytelling is an artform and our content team, many of them former journalists, put themselves in the shoes of your target audiences to carefully craft your story and curate a sustained and authentic SEO focused content plan that grabs attention, maintains interest, sparks engagement and drives action.
Our content and creative teams work in partnership to breathe life and energy into your content plan and ensure it’s visually engaging as well as informative and interesting to your target audiences. We create stand-out campaigns that will not only help with link building and search engine optimization but will also cut through in an over-saturated marketplace, bringing your campaigns to life. We put in place a range of tactics to deliver, including a blend of strong messaging, high impact design and imagery, motion graphics, infographics and video. In curating content with a difference, we will also consider working with ambassadors and influencers to provide content completely unique to you and give you a targeted route to reaching your desired audiences.
Knowing how, where and when to land your content is the final critical piece in the puzzle. We bring together our PR, digital, social and web expertise to ensure that your fabulous new content is maximised on every channel. We constantly analyze and review the performance of your content throughout the duration of your campaigns, rather than waiting until they’re over. This allows us to fine tune our strategy as we go and ultimately, maximize your ROI.
Canada’s LGBT+ Chamber of Commerce (CGLCC) hosted the New World: 2021 Digital LGBT+ Global Business Summit from June 8 - 10, 2021. In May, CGLCC realized they were still shy of their goal of reaching 1,000 registrants and decided to enlist the support of tartanbond for one final registration push.
Since 2014, tartanbond has worked with the Peter B.Gustavson School of Business at the University of Victoria to help promote the impact of consumer trust among brands. The annual Gustavson Brand Trust Index highlights the power of this trust.The Index measures trust in four areas: relationship (does the brand care about the consumer), functional (does the brand do what it is supposed to), values-based (does the brand care about their role in society), and word-of-mouth (would you recommend the brand to others)
Creating the roadmap to grow a resilient Indigenous tourism industry and further support Indigenous people throughout Alberta by sharing stories, culture and experiences with a global audience.
Visit Jordan, also known as the Jordan Tourism Board, is the country’s official tourism bureau. tartanbond was tasked with developing and executing the My Jordan Journey Roadshow, an educational and informative experience for travel agents in key cities across the country. Guests in Montreal, Toronto, Calgary and Vancouver had the opportunity to learn more about Jordan, what makes the country unique, new offerings and reasons why one should travel there. tartanbond promoted the Roadshow to travel agents as well as facilitated partnerships with tour operators and media partners. tartanbond also managed and executed event logistics (including location booking, catering, prizes, etc.).
The Marine Debris Removal Initiative is the largest clean-up of British Columbia's north coast. This region contains places that have been designated with the highest level of ecological significance, including ecological reserves, conservancies, and marine protected areas, as well as being a famed destination for ecotourism.
Medlior, an independent Canadian research consultancy based in Calgary, Alberta, that offers research services and expertise using real-world evidence databases, launched a new visual brand in 2017. When tartanbond was engaged in 2018, the new brand was not integrated across all B2B client-facing touchpoints and was not effectively driving conversion. Tartanbond was tasked with creating an integrated communications and content marketing strategy. The goal was to create cohesive cross-platform messaging and visual branding across all marketing channels, both on and offline, including the website, blog, client newsletters, social media channels, printed promotional material and digital assets.
Leading the digital transformation of independent auto garages by giving them the tools to meet the expectation of digital-first consumers.